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Sustainable Fashion Brands of Europe

Hello and welcome (back)! This week, everything here is dedicated to Sustainable Fashion! After marie-kondoing my whole closet, it was time for me to invest in some new favorite pieces. And could there any better moment to buy fashion that is almost free of an environmental impact? My answer to my empty wardrobe could only be looking for the best sustainable fashion brands in Europe!

This post contains affiliate links. If you buy something that I recommend, I will earn a small commission. As always, this commission won’t make you pay any cent more, it only helps me to provide more helpful postings. 

Why Should You Choose Sustainable Fashion Brands?

The world is in a crisis. Anyone who isn’t knowing this, should definitely leave the house and read the news more often. And anyone who is denying climate change is a threat to our future.

It might surprise you but the fashion industry is the second largest contributor to climate change and pollution.

Is More Really More?

To fulfill the growing demands of the market, more and more clothing is produced. Every week new items arrive at the stores so everyone gets their new trending it piece. The waste of resources is huge. Sadly fashion and clothing is slowly transforming into almost single-used items. They are cheap and you know it. I bet a lot of them barely last you a whole season.

And even if certain stores offer recycling programs: do you really think it is worth the effort to reuse those fabrics? Well, the land of denial must be beautiful.

It is All About The Material

Furthermore, a huge part of those cheap clothes is made from synthetic fibers, and each time you wash them, small pieces of it break off & get into our drinking water. This invasion of microplastic has gone so far, that you can find these tiny plastics in drinking water, beer, or by now even in humans. Lovely, isn’t it?

If the piece is not made of synthetic fibers but from simple cotton, you can be sure that many liters of water were used to produce just one single shirt. Furthermore for the production of cotton serval pesticides are used which isn’t good for the environment either.

Why Not Rethinking The Way we Dress?

So instead of wishing for a wardrobe filled with low-quality clothes, I want to gather a collection of clothes I love and that I feel comfortable and amazing in! And that’s why I started to look further into the best sustainable fashion brands in Europe! On my way to minimalism I decided to not only get rid off my old clothes but also of most of my usual consumption habits.

Sustainable Clothing Brands

Two Thirds

A relatively newfound of mine! Two Thrids produces goods for a better future & this means all their products are either made from natural fibers or from recycled synthetic ones. With every new collection, they strive for less impact on the environment with their ultimate goal being without an impact!

Sustainable Fashion Brands - Two Thirds Thasos Jumpsuit
Thasos Jumpsuit in Khaki by Two Thirds

Their clothing comes in a great variety of colors and covers all the ranges from tops to bottoms! What I love the most about them is their simple and classic yet totally beautiful look. Their clothing will give you a laid-back yet sophisticated vibe and are perfect for both casual and more serious occasions.

Kuyichi Pure Goods

After my beloved jeans were worn down, I had to think about an alternative. It took me some time to decide on one brand but in the end, I found Kuyichi. And I am in love. The jeans are super flexible while still being made of high-quality fabric. How could I ever wear any cheaply produced jeans?

Kuyichi uses GOTS certificated cotton and their leather patch is made from a vegan material. Their trousers come in a lot of different shapes and colors!


Hessnatur is a German fashion brand, that produces its clothes in Germany. They only use GOTs certified cotton and believe in slowing down. As I was curious and in the need of a new dress I ordered one from their website. It actually took more than a month to finally arrive at my place, but the wait was definitely worth it! I adore this dress and the fact that it is sustainable makes me love it even more!

Hessnatur, Hofgarten, Sustainable Fashion Brands of Europe - La Vie En Marine

People Tree

If you are in love with sustainable fashion and colored flowery patterns, People Tree is the number one brand for you! Their dresses are made to be versatile so that they can be worn with countless outfits. So you can wear them in any season in multiple ways, making them perfectly suitable for capsule wardrobes!

People Tree only uses natural fibers or those that follow loop processes as for example Tencel. If cotton is used, it is GOTS certified, and polluting substances are avoided. All in all, they are sustainable and so incredibly pretty! 

Nu – In

What I love about Nu-In is that they offer amazing basic pieces for affordable prices and amazing more stylish pieces while having sustainability in mind. They do secure this by different approaches. These can vary among the products, so not all of these things apply to all products of them but in general, they make sure to:

  • make their products vegan
  • be water saving
  • clean dyed 
  • use recycled cotton or fabrics
  • use organic cotton
  • optimize their use of resources by reducing waste and water usage
  • Using green energy

Eco Friendly Rain Coats


Yellow raincoats are one of my favorite crops for pictures! They just add the perfect splash of color for incredible Instagram shots. My coat is by BMS and they only use materials that are free of toxins and on top of that, it is vegan! They also have a wider color range, so if you are more into a red splash of color, you will be served well!

In that picture of me in the Scottish Highlands, I actually wear my BMS Coat and my Kuyichi jeans!

Sustainable Underwear

Erlich Textil

Looking for some new underwear? Maybe something with lace? Convenient ones are often made of poor fabrics and eventually dissolve very fast.

Erlich Textil wants to offer products that are made to last you longer. With a timeless design and great quality, their products are made to touch you. The materials used are certified for being organic. Furthermore, they produce their underwear in Europe & their facilities are often checked for their social standards.

Sustainable Swimwear


I found my dream bikini! WearWyse created this beautiful jungle-inspired piece of swimwear and I can’t get enough of it! Their collection is all in all super pretty and makes the perfect bikinis for your next trip to Bali or somewhere else. Especially their original wyse Bianco will look so great on tanned skin.

Sustainable Shoe Brands

Looking for some new sneakers? I got you covered. The next three brands are all dedicated to producing the perfect sneakers.


Let’s start with Veja. They focus on the transparency of every single step of their production chain while securing that their materials come from fair trade and are sustainable.

Furthermore, they turned their backs to some usual practices of the fashion industry. First of all their overall motto is to be equally sustainable and trendy. Therefore they invest a lot of time in designing their sneakers but also making sure they are produced with the highest possible standards. And they do not advertise them as they want to keep the cost for the consumer as low as possible.


These sneakers are made from wool, what makes them your new best friends during warm days but they will also keep you warm on cold days. So you can wear them all year round! But they also have some beautiful boots and slippers for your home! Just in case, sneakers are not what you are looking for!

Sustainable Fashion Brands - Urban Wooler by Baabuk


Neither Veja nor Baabuk shoes suited you? Well, let me suggest another great shoe brand to you! Ethletics shoes are all made of fair-traded cotton & what I really enjoy is that their sole is made of natural rubber. That means no more harmful microplastics that come from your soles!

Eco-friendly Backpacks & Bags


To be honest: I have a beautiful travel backpack & some wonderful regular ones. But when I saw Ethnotek’s I wanted to buy more. Regarding backpacks, I am like Arielle. I have so many of them but who cares? No big deal; I want more! And right now I would do anything for an Ethnotek backpack!

You can choose between different sizes of backpacks and different styles. They all have a colorful front in common and for those who are not into colors, they also have ones in black!

You can find their website here!

So far these are the brands that I can recommend! Of course, I am always looking for more brands and therefore new brands and inspiration will follow soon! Stay tuned!

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La Vie En Marine Sustainable Fashion Brands of Europe

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