The Influence of Influencers – Recapping Santorini

Hello and welcome back! In March I was able to visit Santorini and therefore stayed in Oía for a few days. And while it was the most wonderful time, I could also see how much the little island of Santorini suffers from Mass Tourism. And of course, Influencers didn’t invent tourism in Santorini, but still, they play a big part in shaping tourism in Santorini. But the one most fatal thing they influence is how other people behave in the area by being a harmful role model to others. Here is my opinion on the Influence of Influencers.

About Oía, Santorini

I bet that almost all of you know about this place called Oía, or how the locals say Ía. It is this beautiful town on top of the cliffs directly above the sea. And it also has this beautiful beautiful building with blue domes on it.

Blue Domes of Oía and influencers influence - La Vie En Marine
Isn’t this the most beautiful place ever?

It could undoubtedly be one of the most picturesque places in the entire world. And this attracts a very nasty group of people: travel influencers. They come in groups of two; a girl in a flowy dress and a boy (or a girl) with a huge camera. And they ignore everything that stands between them and their perfect shot. No matter if it is a fence, a sign, or simply the respect of someone’s privacy.

And as traveling gets cheaper and cheaper, more and more people come to see the blue domes, resulting in a stream of people going through the narrow streets of Oía. This town is actually not meant to hold that many people but still the tourism there is ever-growing.

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What Would You do to Get The Perfect Shot?

This ignorance that a lot of influencers embrace is actually hurting people. If you are ignoring the fences or signs in Oía, you are actually walking on someone else’s house and disrespecting their home and property. What would you think of those who would do this to you? It actually doesn’t matter because even if you think it wouldn’t bother you, this isn’t your home and if the owner doesn’t want your tacky butt up there, you should actually leave him alone.

And remember: Influencers are only doing this for some nice posts and pictures. That’s all it is about. May I remind them, that it is still possible to take great pictures without bothering every local and woke tourist by ignoring those signs?

Some of them are also there to protect people. How many Instagrammers or YouTubers still have to fall to death, until everyone in the community knows, that picturesque places are not worth dying for?

About the Influence of Influencers

Bloggers or Influencers, no matter how big or small their following might be, can start trends and promotes the places they went to. And they also set what’s right or wrong for people to do there. Meaning if they are walking on the houses and Churches, people will think that it is ok for them to do it. They will copy their behavior so in the end influencers are responsible for others doing the same.

If you are a blogger or influencer ask yourself: what’s the kind of influence that I want to have? Am I showing people reality and authenticity? And even more important: am I awoke being, that travels responsibly and for the sake of traveling and meeting new cultures or am I just chasing Instagram hotspots for taking dreamy pictures?

I don’t want to shame on anyone with the post, I rather wanted it to be a plea for influencers to be better. To be more creative. If you cannot recreate someone else’s shot, because you would have to ignore a sign, then set up a new standard for perfect shot at that location. Rise above that one particular angle and show what can be done with a bit more creative work!


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Hi There!

My name is Paula and I love to travel and explore our beautiful world. Stamps in my passport and adding countries to the list of places I have visited is what makes me truly happy. With this blog, I want to help you explore our world too.

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